New ownership, familiar face: CRT Associates is now operating as Tax Love LLC!

About Us
Tax Love LLC provides individual tax preparation with the personalization that software packages can't.

Welcome to Tax Love LLC

Tax Love isn’t just a name — it’s a philosophy.

Located in beautiful Cardiff by the Sea, California, we’re a local tax firm with deep roots and a fresh perspective. What started as a family-run business (formerly CRT Associates — the "R" stood for Robin!) has grown into a trusted fixture in the community, now led by Robin Soth with the same heart and integrity her father built the business on years ago.

We provide expert tax preparation and planning for individuals and small businesses — but we do it without the intimidation, jargon, or suits. Our vibe is laid-back and judgment-free, but make no mistake: we know the tax code inside and out. Whether you’re a freelancer, a small business owner, or just someone who wants their taxes done right (without feeling like you're walking into a boardroom), we’re here for it.

Our core services include:

  • Individual & small business tax preparation

  • Tax planning & strategy

  • Entity selection & business startup guidance

  • Catch-up tax filing & clean-up

  • Year-round support for self-employed professionals and families

At Tax Love, we believe in honest advice, kind communication, and treating your financial story with the respect it deserves, no matter where you're starting from. We’re proud to serve the Cardiff community and beyond, helping our clients feel empowered, understood, and yes, even a little bit loved during tax season.

Come as you are. We’ll meet you there.

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You can count on us for professional, timely and reliable services, which include the following:

Tax Preparation & Planning

  • Personal & Business Tax Returns

  • Estate, Gift & Trust Returns

  • Out-of-State & Multi-State Returns

  • Payroll & Sales Tax Reporting

  • Individual & Business Tax Planning

  • Authorized IRS E-file Provider

Tax Problem Assistance

  • IRS & State Audit Representation

  • Appeals & Collections

  • Non-Filers

  • Prior-Year or Amended Returns

  • Responding to IRS / FTB Inquiries

  • Lien & Levy Releases

  • Offers in Compromise & Payment Plans

Bookkeeping Services offered:

  • Online Bookkeeping

  • New Business Set Up

  • Review Chart of Accounts

  • Financial Statements

  • Bank Reconciliation

  • Cash Expenses

  • Maintaining General Ledger

  • Financial Planning

  • Tax Preparation and Advising

  • Audit Assistance

  • Budget Preparation

  • QuickBooks Set-Up

We look forward to assisting you with all of your tax and financial needs.

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